Data show that from 2018 to 2020, the market size of China's gift economy industry increased from 800 billion yuan to 1091.3 billion yuan, showing an increasing trend year by year. The market size in 2021 is expected to reach 1,156.8 billion yuan, and the market size in 2022 is expected to reach 1,226.2 billion yuan. The rapid development of economy and the rise of the new consumption era create good macro conditions for the gift market with a scale of one trillion yuan. The transformation and upgrading of residents' consumption demand is generating more demands for social relations, which will further promote the development of gift economy industry and attract more market participants' attention in the future.

Consumption purchasing power continues to upgrade, boosting the gift industry to flourish

Who is driving the huge purchasing power of the gift market? According to the data, China's gift economy users give gifts to family members and partners the most, with 59.4 percent saying they will give gifts to family members and 46.7 percent to partners. Nearly 70% of economic gift users give gifts to their family members and partners at the frequency of 2-6 times a year, and the amount of gift to partners is mainly concentrated in the range of 1000-3000 yuan (25.8%) and 500-1000 yuan (24.7%), indicating that individual consumers in the gift market have strong desire to give gifts and good consumption power. (Data source: IMedia)

The other end of the enterprise user, has been the gift market consumption. According to the 2021 White Paper on China's Gift industry released by Reed Huaband Exhibition (Shenzhen) Co., LTD, buyers from FMCG, banking/insurance industry, government/public institutions/non-profit organizations account for the largest proportion. 47.4% of the procurement enterprises will increase their purchase amount in 2021 compared with that in 2020, the procurement range is concentrated in 51-100 yuan and 101-300 yuan, mainly used for business gifts, promotional gifts, employee welfare, conference gifts, festival gifts and integral gifts; And with the development of enterprises and business development, the purchase volume increased significantly year by year.

Throughout the trillion blue ocean market trend, what tuyere opportunities?

Trend 1: Gift consumption becomes everyday

Data show that the proportion of China's gift economy users who buy gifts is increasing year by year. The concept of gifts is more closely integrated with boundaries and daily life. The ritual sense of emotional expression in gift giving is gradually weakening, and users pay more attention to the communication of emotional essence in daily life. And in the enterprise gift, the life gift and its greetings are also loved by consumers, become an important link for enterprises to strengthen the daily emotional maintenance with customers.

Opportunity analysis: with the gift life, the gift market and other market hot products boundary will become fuzzy, thus, the gift market of large category expansion and extension, non-gift market hot products gift, life category still have a major opportunity.

Trend 2: The time of gift buying changes from centralized to scattered

At present, there are more and more festivals, such as Valentine's Day, 520 and Memorial Day for lovers, Father's Day and Mother's Day for families, and festivals created by e-commerce platforms...Gift consumption is moving from concentration to dispersion, and the theme of personalized etiquette is increasing. Similarly, the time for enterprises to issue employee benefits, business gifts and launch promotion has also become scattered, and the demand for gift procurement has increased, and the application has become more and more. Especially in the enterprise anniversary, customer appreciation and other personalized activities, high-end gifts and customized gifts are indispensable.

Opportunity analysis: the frequency of gift giving has increased, and the portraits and occasions of the recipients have become more and more subdivided. Therefore, gift segmentation product development, precise audience gifts, differentiated gifts, personalized customized gifts, high-end business gifts still have significant opportunities.

Want to dig trillion market, can not miss the gift industry exhibition huge resources

For practitioners in the gift industry, each of the above data and information has reference significance to assist decision-making. They pay close attention to gift buyers' preferences and purchasing ability, pay attention to industry trends and development opportunities, pay attention to the latest technology, products and models of enterprises, pay attention to the latest supply and demand resources cooperation may...... Everything they care about will be revealed at the upcoming 2022 Shenzhen Gift Show.

With an insight into the latest market trends and combined with big data, the 30th Shenzhen Gift Show will be held in Shenzhen International Convention and Exhibition Center from April 25 to 28, 2022. Shenzhen Gift Show, which has been deeply cultivated in the gift industry for decades, can be called the industry flagship feast. The exhibition scale of 240,000 square meters is the largest in Asia, with 4500+ exhibitors and 11,000 + booths, and more than 250,000 exhibitors are expected. The 12 exhibition halls cover original design, smart home appliances, business gifts, fashion kitchen hall, gifts and other rich themes, including 1 million + trendy gifts: digital electronics, small household appliances, cultural and creative IP products, craft gifts, household goods, advertising and promotional products and other popular categories.

Exhibitors gather famous brands, leading enterprises, cutting-edge institutions, source factories, channel agents, OEM and other diversified suppliers, and on-site business docking with powerful buyers from all over the country, even domestic e-commerce, cross-border e-commerce and other cutting-edge buyers to select products, contact business opportunities. At the same time, big names, leaders and well-known entrepreneurs from the industry will also attend the special forum of the exhibition, interpreting hot spots, trends and marketing passwords, answering questions on the spot, full of dry goods.

Trillion-level gift market is full of opportunities, the market blue ocean continues to release. First hand information, unique vision, hot products, reliable partners, come to the 30th Shenzhen gift show, a show! Pay attention to "Shenzhen Gift Exhibition" official account pre-registration, meet on April 25-28, 2022, Shenzhen International Convention and Exhibition Center, be there or be square.